#1: `Mobility Mix` -
Clever change of transport means
smart mix of all transport modes (‘intermodality’)
- motorised and non-motorised, public and private - is an essential
step towards sustainable mobility.
Every mode of
transport holds specific advantages. Using the whole spectrum of
transport modes – motorised and non-motorised, public and
private – in a clever way means choosing the most appropriate
and efficient form of mobility regarding specific traffic situations
and personal transport needs. A clever choice within a mobility
mix benefits the individual and, at the same time, the environment.
It's not only
smart, but also fun to combine various mobility options like car,
motorbike, train, bus, tramway or one´s own power by cycling,
kick-boarding, inline-skating or simply walking. Each individual
using transport services acts as his or her own mobility manager.
By picking the adequate mode of transport according to the length
and direction of the trip, the time of the day, the people to be
transported, etc., advantages of economical, social and environmental
nature are generated.
A complete and
clever mobility mix also includes ‘virtual mobility’,
as the importance of travelling without physically moving is growing.
Telecommunications and web-based technologies offer excellent options
for professional and private use. Nowadays, sharing ideas and opinions
in virtual meetings, exchanging e-mails, discussing in chat-rooms,
holding video-conferences and forms of teleworking from home are
state-of-the-art. Huge potentials - also for business - are obviously
improving quality of life, saving precious time and increasing efficiency
Looking at the
transport sector, there are various challenges ahead like congestion,
locally and globally relevant emissions and health and safety issues.
Also for these reasons, ‘keep on moving’ in future can
only be ensured by a well-conducted ‘concert’ of all
transport means. The vision of such ‘intermodality’
is based on flexible mobility systems with every transport means
playing a specific and important role – though the mix can
vary with respect to regional differences. Of course, consumers'
clever changes from one transport mode to another need to be facilitated
by appropriate infrastructure and technology.
Whenever a car
is chosen to be the appropriate transport means at a time, we hold
some quite ingenious Greener Driving tips in store for you. These
advanced driving techniques will offer you a new driving experience
and a variety of useful benefits.
If you want to join creating a future worth living, then go for
sustainability by re-thinking your personal mobility habits. Your
individual clever change is a small effort with a huge effect. Just
try it out!